Do I offer the correct goods to my target group?
- How to define a DNA for my collection?
- How can I be different from my competition?
- How do I start a private label collection/brand?
- What products fit in my collection and how many styles?
What contains brand/concept creation?
- Define brand DNA
- Target/taste consumer
- Story telling (instore/online)
- Positioning (competition analysis)
- Business plan (mission statement/strategy/goals)
- Moodboards-visualisation
- Price analysis
- Collection translation towards retail
M.A.A.T. management 